{"product_id":"purc-brazilian-keratin-hair-treatment-100ml-straightening-curly","title":"PURC Brazilian Keratin Hair Treatment — Straightening \u0026 Smoothing for Curly Hair 100ml","description":"\u003ch2\u003eStraight, Smooth, Shiny Hair in 30 Minutes — PURC Brazilian Keratin 100ml.\u003c\/h2\u003e\u003cp\u003eSalon-quality keratin straightening at home. PURC Brazilian Keratin Hair Treatment repairs damage, eliminates frizz, and delivers silky-smooth, straight hair in just 30 minutes — with results that last up to 3 months. CPNP certified and available in four formula strengths (0%, 5%, 8%, 12% formalin) to match your curl type and hair condition. Perfect for DIY use at home or professional salon application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraightens \u0026amp; Repairs\u003c\/strong\u003e — Infuses keratin protein into the hair shaft to straighten and rebuild damaged strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEliminates Frizz\u003c\/strong\u003e — Completely tames frizz and flyaways for a sleek, polished finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3-Month Results\u003c\/strong\u003e — Long-lasting smoothness that holds through washing and styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 Formula Strengths\u003c\/strong\u003e — 0% (formaldehyde-free), 5%, 8%, and 12% formalin for every curl type\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCPNP Certified\u003c\/strong\u003e — Meets European cosmetic safety standards\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDIY or Salon\u003c\/strong\u003e — Easy enough for home use, professional enough for salon application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100ml Size\u003c\/strong\u003e — Ideal for single treatments or shorter hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWash hair 2–3 times with purifying shampoo and blow dry completely. Apply keratin in sections using a brush, saturating each strand. Allow to absorb 20–30 minutes. Blow dry, then flat iron at 450°F (230°C) from root to ends 5–7 passes per section. Wait 72 hours before washing. Use sodium-chloride-free shampoo to maintain results. Use in a ventilated area.\u003c\/p\u003e\u003ch3\u003eHow to Choose Your Formula\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e0% Formaldehyde-Free\u003c\/strong\u003e — Light curl \/ slight damage.\u003cbr\u003e\u003cstrong\u003e5% Formalin\u003c\/strong\u003e — Normal curl \/ some damage. Asian, European, Russian, Middle East.\u003cbr\u003e\u003cstrong\u003e8% Formalin\u003c\/strong\u003e — Deep curl \/ more damage. Middle East, Africa, South America.\u003cbr\u003e\u003cstrong\u003e12% Formalin\u003c\/strong\u003e — Very curly \/ heavily damaged. Africa, South America. Use in ventilated area with mask.\u003c\/p\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eQ: How long do results last?\u003c\/strong\u003e\u003cbr\u003eA: Up to 3 months with proper aftercare using sodium-chloride-free shampoo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Do I need a flat iron?\u003c\/strong\u003e\u003cbr\u003eA: Yes. A flat iron at 450°F (230°C) is required to seal the keratin into the hair shaft.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this on color-treated hair?\u003c\/strong\u003e\u003cbr\u003eA: Yes. Use 0% or 5% formula on color-treated hair. Avoid 0% on blonde\/golden hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is 100ml enough for a full treatment?\u003c\/strong\u003e\u003cbr\u003eA: Yes for hair up to 17 inches. For longer hair, 2 bottles are recommended.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: When can I wash my hair after treatment?\u003c\/strong\u003e\u003cbr\u003eA: Wait 72 hours (3 days) before washing for best results.\u003c\/p\u003e\u003ch3\u003eSPECIFICATIONS\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eBrand Name:\u003c\/strong\u003e PURC\u003cbr\u003e\u003cstrong\u003eCertification:\u003c\/strong\u003e CPNP\u003cbr\u003e\u003cstrong\u003eGender:\u003c\/strong\u003e Women \/ Unisex\u003cbr\u003e\u003cstrong\u003eItem Type:\u003c\/strong\u003e Keratin Hair Treatment\u003cbr\u003e\u003cstrong\u003eKey Ingredient:\u003c\/strong\u003e Brazilian Keratin\u003cbr\u003e\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 100ml\u003cbr\u003e\u003cstrong\u003eFormulas:\u003c\/strong\u003e 0%, 5%, 8%, 12% Formalin\u003cbr\u003e\u003cstrong\u003eEffect Duration:\u003c\/strong\u003e 3 months\u003cbr\u003e\u003cstrong\u003eShelf Life:\u003c\/strong\u003e 24 months after opening\u003cbr\u003e\u003cstrong\u003eHigh-Concern Chemicals:\u003c\/strong\u003e None\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Mainland China\u003cbr\u003e\u003cstrong\u003eProduct Weight:\u003c\/strong\u003e 0.29 lbs \/ 0.13 kg\u003c\/p\u003e","brand":"Authority Asset Brand","offers":[{"title":"12 percent 100ml \/ Russian Federation","offer_id":49060814094580,"sku":"200007763:201336103;43:201336268#12 percent 100ml","price":33.99,"currency_code":"USD","in_stock":true},{"title":"8 percent 100ml \/ Russian Federation","offer_id":49060814127348,"sku":"200007763:201336103;43:201336265#8 percent 100ml","price":31.99,"currency_code":"USD","in_stock":true},{"title":"5 percent 100ml \/ Russian Federation","offer_id":49060814160116,"sku":"200007763:201336103;43:201336264#5 percent 100ml","price":30.99,"currency_code":"USD","in_stock":true},{"title":"0 percent 100ml \/ Russian Federation","offer_id":49060814192884,"sku":"200007763:201336103;43:201336259#0 percent 100ml","price":28.99,"currency_code":"USD","in_stock":true},{"title":"12 percent 100ml \/ China Mainland","offer_id":49060814225652,"sku":"200007763:201336100;43:201336268#12 percent 100ml","price":32.99,"currency_code":"USD","in_stock":true},{"title":"8 percent 100ml \/ China Mainland","offer_id":49060814258420,"sku":"200007763:201336100;43:201336265#8 percent 100ml","price":32.99,"currency_code":"USD","in_stock":true},{"title":"5 percent 100ml \/ China Mainland","offer_id":49060814291188,"sku":"200007763:201336100;43:201336264#5 percent 100ml","price":32.99,"currency_code":"USD","in_stock":true},{"title":"0 percent 100ml \/ China Mainland","offer_id":49060814323956,"sku":"200007763:201336100;43:201336259#0 percent 100ml","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0823\/0564\/6836\/files\/S3dcdf3166c9a4fd38b2bf6bee9066ebcc.webp?v=1785718489","url":"https:\/\/authorityassetbrand.com\/products\/purc-brazilian-keratin-hair-treatment-100ml-straightening-curly","provider":"Authority Asset Brand","version":"1.0","type":"link"}