{"product_id":"purc-brazilian-keratin-hair-treatment-professional-straightening","title":"PURC Brazilian Keratin Hair Treatment — Professional Straightening for Curly Hair","description":"\u003ch2\u003eSalon-Straight Hair at Home — Results That Last 3 Months.\u003c\/h2\u003e\u003cp\u003eStop fighting your curls every morning. PURC Brazilian Keratin Hair Treatment is a professional-grade keratin straightening system that repairs damage, eliminates frizz, and delivers silky-smooth, straight hair in just 30 minutes — with results that last up to 3 months. Used in salons worldwide, now available for at-home use in a generous 1000ml bottle. Choose from four formulas based on your curl type and hair condition.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e30-Minute Repair\u003c\/strong\u003e — Repairs dry, damaged hair and straightens in a single treatment session\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3-Month Lasting Results\u003c\/strong\u003e — Straight, smooth hair that holds through washing and styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEliminates Frizz\u003c\/strong\u003e — Completely tames flyaways and frizz for a sleek, polished finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 Formula Strengths\u003c\/strong\u003e — 0% (formaldehyde-free), 5%, 8%, and 12% formalin for every curl type\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Brilliant Shine\u003c\/strong\u003e — Leaves hair visibly shinier and smoother after every treatment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Salon Grade\u003c\/strong\u003e — 1000ml salon-size bottle for full treatments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin Protein\u003c\/strong\u003e — Replenishes the hair's natural protein structure for stronger, healthier strands\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWash hair 2–3 times with purifying shampoo and blow dry completely. Apply keratin treatment in sections using a brush, saturating each strand. Allow to absorb 20–30 minutes depending on hair type. Blow dry, then flat iron at 450°F (230°C) from root to ends 5–7 passes per section. Wait 72 hours before washing. Use sodium-chloride-free shampoo to maintain results.\u003c\/p\u003e\u003ch3\u003eHow to Choose Your Formula\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003e0% Formaldehyde-Free\u003c\/strong\u003e — Light curl \/ slight damage. Best for Asian and European hair.\u003cbr\u003e\u003cstrong\u003e5% Formalin\u003c\/strong\u003e — Normal curl \/ some damage. Safe for blonde\/golden hair.\u003cbr\u003e\u003cstrong\u003e8% Formalin\u003c\/strong\u003e — Deep curl \/ more damage. Recommended for Middle Eastern and South American hair.\u003cbr\u003e\u003cstrong\u003e12% Formalin\u003c\/strong\u003e — Very curly \/ heavily damaged. Best for African hair. Use in ventilated area with mask.\u003c\/p\u003e\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eQ: How long do results last?\u003c\/strong\u003e\u003cbr\u003eA: Up to 3 months with proper aftercare using sodium-chloride-free shampoo.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this on color-treated hair?\u003c\/strong\u003e\u003cbr\u003eA: Yes, but use the 5% or formaldehyde-free formula. Avoid 12% on blonde\/golden hair as it may cause color shift.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long does the treatment take?\u003c\/strong\u003e\u003cbr\u003eA: Approximately 30 minutes for the application and absorption, plus flat iron time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is the 12% formula safe?\u003c\/strong\u003e\u003cbr\u003eA: Yes, when used in a well-ventilated area with a mask. It has a stronger scent due to higher formalin content.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What shampoo should I use after treatment?\u003c\/strong\u003e\u003cbr\u003eA: Use a sodium-chloride-free keratin shampoo and conditioner starting 72 hours after treatment.\u003c\/p\u003e\u003ch3\u003eSPECIFICATIONS\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eBrand Name:\u003c\/strong\u003e PURC\u003cbr\u003e\u003cstrong\u003eGender:\u003c\/strong\u003e Women \/ Unisex\u003cbr\u003e\u003cstrong\u003eItem Type:\u003c\/strong\u003e Keratin Hair Treatment\u003cbr\u003e\u003cstrong\u003eKey Ingredient:\u003c\/strong\u003e Keratin\u003cbr\u003e\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 1000ml\u003cbr\u003e\u003cstrong\u003eFormulas Available:\u003c\/strong\u003e 0% (Formaldehyde-Free), 5%, 8%, 12% Formalin\u003cbr\u003e\u003cstrong\u003eShelf Life:\u003c\/strong\u003e 24 months after opening\u003cbr\u003e\u003cstrong\u003eHigh-Concern Chemicals:\u003c\/strong\u003e None\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Mainland China\u003cbr\u003e\u003cstrong\u003eProduct Weight:\u003c\/strong\u003e 2.76 lbs \/ 1.25 kg\u003c\/p\u003e","brand":"Authority Asset Brand","offers":[{"title":"8 percent \/ Russian Federation","offer_id":49060818780404,"sku":"200007763:201336103;43:201336265#8 percent","price":66.99,"currency_code":"USD","in_stock":true},{"title":"5 percent \/ Russian Federation","offer_id":49060818813172,"sku":"200007763:201336103;43:201336264#5 percent","price":66.99,"currency_code":"USD","in_stock":true},{"title":"0 percent \/ Russian Federation","offer_id":49060818845940,"sku":"200007763:201336103;43:201336259#0 percent","price":66.99,"currency_code":"USD","in_stock":true},{"title":"Purifying shampoo \/ spain","offer_id":49060818878708,"sku":"200007763:201336104;43:201336268#Purifying shampoo","price":65.99,"currency_code":"USD","in_stock":true},{"title":"5 percent \/ france","offer_id":49060818911476,"sku":"200007763:201336342;43:201336264#5 percent","price":65.99,"currency_code":"USD","in_stock":true},{"title":"0 percent \/ france","offer_id":49060818944244,"sku":"200007763:201336342;43:201336259#0 percent","price":66.99,"currency_code":"USD","in_stock":true},{"title":"Purifying shampoo \/ Russian Federation","offer_id":49060818977012,"sku":"200007763:201336103;43:201336268#Purifying shampoo","price":66.99,"currency_code":"USD","in_stock":true},{"title":"12 percent \/ Russian Federation","offer_id":49060819009780,"sku":"200007763:201336103;43:201336267#12 percent","price":66.99,"currency_code":"USD","in_stock":true},{"title":"12 percent \/ spain","offer_id":49060819042548,"sku":"200007763:201336104;43:201336267#12 percent","price":65.99,"currency_code":"USD","in_stock":true},{"title":"8 percent \/ spain","offer_id":49060819075316,"sku":"200007763:201336104;43:201336265#8 percent","price":65.99,"currency_code":"USD","in_stock":true},{"title":"5 percent \/ spain","offer_id":49060819108084,"sku":"200007763:201336104;43:201336264#5 percent","price":65.99,"currency_code":"USD","in_stock":true},{"title":"0 percent \/ spain","offer_id":49060819140852,"sku":"200007763:201336104;43:201336259#0 percent","price":65.99,"currency_code":"USD","in_stock":true},{"title":"0 percent \/ CN","offer_id":49060819173620,"sku":"200007763:201441035;43:201336259#0 percent","price":105.99,"currency_code":"USD","in_stock":true},{"title":"Purifying shampoo \/ france","offer_id":49060819206388,"sku":"200007763:201336342;43:201336268#Purifying shampoo","price":65.99,"currency_code":"USD","in_stock":true},{"title":"12 percent \/ france","offer_id":49060819239156,"sku":"200007763:201336342;43:201336267#12 percent","price":65.99,"currency_code":"USD","in_stock":true},{"title":"8 percent \/ france","offer_id":49060819271924,"sku":"200007763:201336342;43:201336265#8 percent","price":65.99,"currency_code":"USD","in_stock":true},{"title":"Purifying shampoo \/ CN","offer_id":49060819304692,"sku":"200007763:201441035;43:201336268#Purifying shampoo","price":105.99,"currency_code":"USD","in_stock":true},{"title":"12 percent \/ CN","offer_id":49060819337460,"sku":"200007763:201441035;43:201336267#12 percent","price":105.99,"currency_code":"USD","in_stock":true},{"title":"8 percent \/ CN","offer_id":49060819370228,"sku":"200007763:201441035;43:201336265#8 percent","price":105.99,"currency_code":"USD","in_stock":true},{"title":"5 percent \/ CN","offer_id":49060819402996,"sku":"200007763:201441035;43:201336264#5 percent","price":105.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0823\/0564\/6836\/files\/H8c3cf45e418547f49cc236d38f91c899f.webp?v=1785718629","url":"https:\/\/authorityassetbrand.com\/products\/purc-brazilian-keratin-hair-treatment-professional-straightening","provider":"Authority Asset Brand","version":"1.0","type":"link"}